Fixed hoardings at village entrances, mandal centres and highway stretches, booked for long periods to build steady recall in rural markets.
Sites are chosen at points every villager passes: the village entrance, the bus stop, the market road. They are booked for months or a full year, so the brand becomes a fixed part of the landscape through sowing, harvest and festival seasons.
Available across South India: Telangana, Andhra Pradesh, Karnataka and Tamil Nadu, in cities, towns and rural markets.
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